ESPN Turns 10 (and parties in LA)

ESPN Turns 10
Then, Now and Next
By, N’neka Hite
Kobe Bryant was 19 years old and the first issue of ESPN The Magazine dubbed him as the NEXT big thing in sports. Ten years later they’ve proven to be the authority on sports conversation and the world of athletics.
To celebrate the conversion of television and print, The Magazine hosted a party on each coast; last week in New York and on Tuesday the West Coast brought out the biggest names in sports and entertainment to recount the history, savior the moment, and prepare for the future of a mulit-billion dollar industry.
The scene was set at Area night club in Los Angeles, with drinks flowing\and athletic enthusiasts letting their hair down for a night of partying. DJ D-Nice kept the hits in heavy rotation as tennis stars Venus and Serena posted up in their booth with friends in complete party mode.
Among the attendees were Jerry Rice, who rocked his superbowl ring around his neck, Steve Smith, San Diego Chargers Shawn Merriman fell through larger than life and even Kendra Wilkinson came out to play.
The celebratory issue follows a decade for The Magazine and this latest issue hit newsstands last week featuring ten athletes and ten covers. Five of the athletes, Ichiro Suzuki, LaDaninian Tomlinson, Tim Duncan, Venus & Serena Williams and Shaun White represent the past ten years and the other half LeBron James, Sidney Crosby, Alex Rodriguez, Dale Earnhardt Jr., and Vince Young represent the future.
Even the newest prospects to the world of pro-sports joined in on the party. Tyson Jackson who was rated one of the nation’s top Defensive Ends was in attendance along with fellow LSU player Chevis Jackson who are said to have heavy stock in the future NFL draft. Who knows, maybe they will be featured as The Magazine’s NEXT big thing in sports.